All Articles By Justin Foster

Which online retailers are using video?

The other day a VCC member called asking me, “Are we the only ones doing video commerce? It sure feels like it sometimes!” In an early-stage market, it’s easy to feel like you’re going it alone. … Read On »

The state and vision of video commerce

Entering a New Year is always a great time to reflect on the past while looking boldly to the future.  Recently, I’ve been working on a document describing the state of video commerce. … Read On »

E-commerce video production tips: produce video without breaking the bank

I saw this video interview on tonight and thought it would be useful for readers of the VCC blog.  The interview not only brings to light some great tips and pointers re: video production in an e-commerce environment, but a recurring theme many online retailers are facing in this economy: the challenge of doing more with less.… Read On »

When it comes to video commerce, OMMA doesn’t “get it.”

Over the weekend, I thumbed through the December 2008 issue of OMMA magazine, “Survival Guide: 2009.”  OMMA assembled its 2009 Survival Guide from a collection of “Top 10 Things You Need To Know About…[insert important industry topic here].”   You can imagine my delight when I turned to the section on Video, authored by Daisy Whitney.… Read On »

VCC launches new jobs board

Today, the VCC launched a new jobs board at  The board is completely free to the public and includes the ability to post and apply for many kinds of video commerce jobs.  … Read On »