All Articles By Justin Foster

The Psychology of Online Video, and 5 Social Video Commerce Tips

What is it about online video that influences our shopping habits? What’s behind how it affects our brains? Here are 5 explanations shared with me by behavior science experts about why online video triggers consumer purchases, and my own marketing tips for how e-commerce specialists can take advantage of each of them.… Read On »

Hotmail first major webmail client to support video in email via HTML5

It appears at least one of my 2011 video commerce predictions may have come true.  Microsoft has released HTML5 video support in Hotmail.  Such a move, should it prove part of a broad-based rollout and not some kind of limited beta test (details on this are still sketchy), could dramatically alter the landscape for video in email almost overnight.… Read On »