All Articles By Amanda Dhalla

Defining your e-commerce video strategy with Kevin Edwards

Kevin Edwards, Video Aptitude I recently had the opportunity to interview Kevin Edwards, Co-Founder of Video Aptitude based in San Francisco and Los Angeles. With video becoming an increasingly important component of product marketing and merchandising, we got together to talk about video strategy and considerations for online retailers just getting into video.… Read On »

3 Reasons Why Videos Go Viral

With so much video about, what factors contribute to helping one video spread across the web like wildfire while another receives a lacklustre reception? A few months back, YouTube’s Trends Manager, Kevin Allocca, gave a presentation at TEDYouth on just this topic.… Read On »

How to Measure E-commerce Video ROI

Incorporating video as a component of e-commerce strategy is no longer a nice-to-have. It’s a must-have. According to October data from the comScore Video Metrix, the average U.S.… Read On »

Mobile Video: 4 Uses to Drive Retail Sales

Smartphones and tablets have become our favorite shopping companions. According to comScore’s 2012 Mobile Future in Focus report, more than half of the U.S. smartphone population used their phone to perform retail research while inside a store in 2011.… Read On »

How to Use Video to Show, Not Tell, Your Brand Story

Product videos are vital to e-commerce sites, but they don’t always lead to increased search traffic or social media engagement. To maximize exposure and buzz, marketers need to explore other types of video formats that are better suited to that task.… Read On »

9 E-commerce Video Pitfalls to Avoid

Video is becoming ever more important to online business. In the few minutes it takes to read this post, at least 200 hours of video will be uploaded to the Internet and 8 million or so videos will be watched.… Read On »