All Articles By Grant Crowell

Social Video ROI – Does It Really Matter?

4970297196_e6175e2bca_z
Measuring social video ROI can be a daunting challenge for retailers today.  In fact, ROI can be often overlooked in social video initiatives when marketers choose to focus on the less tangible goal of customer relationship building.  … Read On »

Google’s “Fresh” Video SEO Tips for E-Commerce Sites

143802466_6718d1b9f6_z
Last fall, Google released their new “Freshness Algorithm” in an effort to provide more relevant, real-time results for search queries. This new algorithm shows yet again that Google’s number one priority is to always feature the freshest and most relevant product information.… Read On »