All Articles By Rich Fahle

Shoppable Video and the New Possible: 5 Examples

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The use of shoppable videos, the technology that allows viewers to engage directly with contextually relevant product info during video play, is now rapidly expanding, with brands like Target, Roots, Ralph Lauren, EBags and many others rolling out campaigns using the innovative shopping tool.… Read On »

Are You Ready For the Transmedia Revolution?

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Part one of two-part series on transmedia and the changing landscape of media, including the changing role of online video. Transmedia has become one of the hottest buzzwords in the entertainment and advertising world, gradually reshaping the way we engage with stories of all kinds.… Read On »

Book Video: Not an Oxymoron Anymore

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There’s an ongoing discussion in the publishing business about the value of book trailers; the short, promotional videos often produced as part of the marketing campaign to support a book’s big release.… Read On »

One Cord Cutter Effect: A Level Playing Field

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First a bit of good news: Despite a spate of pre-wedding worry, the Internet didn’t collapse under the weight of Friday’s royal wedding. But the mega-ballyhooed nuptials of Prince William and Kate Middleton did draw an impressive online viewing audience, with live streams available from most of the major media organizations, Livestream, Hulu and many other sites.… Read On »

The Emergence of Social Video: Appointment Viewing Comes to the Web

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An interesting thing has happened to live television in the past year or so. It’s become social. Using Twitter, and to a lesser degree, Facebook, traditional TV viewers have incorporated a “second screen” alongside their television sets, creating massive social events out of live TV specials such as the Oscars or Grammy Awards, the Super Bowl, popular weekly programs like American Idol, and even—in an odd DVR-era twist—commercials.… Read On »