IR Focus 2014: Why YouTube is Not Enough

Last week at the IR Focus conference in Orlando, I was able to talk to many of the retailers in attendance about their video programs. Over the 3 days, one question seemed to keep popping up: Why can’t we just use YouTube to host our product videos on our site?… Read On »

Google’s “Fresh” Video SEO Tips for E-Commerce Sites

Last fall, Google released their new “Freshness Algorithm” in an effort to provide more relevant, real-time results for search queries. This new algorithm shows yet again that Google’s number one priority is to always feature the freshest and most relevant product information.… Read On »

7 Holiday Marketing Tips for Retailers Using Video

Ho! Ho! Ho! ‘Tis I, Granta Claus! I recently interviewed’s Head of Research, Fiona Swerdlow, to learn more about the annual eHoliday Study.  Of note for VCC readers, this study contains some special insights on video!… Read On »