Articles

IR Focus 2014: Why YouTube is Not Enough

Last week at the IR Focus conference in Orlando, I was able to talk to many of the retailers in attendance about their video programs. Over the 3 days, one question seemed to keep popping up: Why can’t we just use YouTube to host our product videos on our site?… Read On »

Google’s “Fresh” Video SEO Tips for E-Commerce Sites

Last fall, Google released their new “Freshness Algorithm” in an effort to provide more relevant, real-time results for search queries. This new algorithm shows yet again that Google’s number one priority is to always feature the freshest and most relevant product information.… Read On »

7 Holiday Marketing Tips for Retailers Using Video

Ho! Ho! Ho! ‘Tis I, Granta Claus! I recently interviewed Shop.org’s Head of Research, Fiona Swerdlow, to learn more about the annual Shop.org eHoliday Study.  Of note for VCC readers, this study contains some special insights on video!… Read On »