Case Studies

Upcoming Webinar: Integrating Video into Your Omni-channel Retail Strategy

Liveclicker is hosting an exclusive webinar on omni-channel video marketing next Wednesday, April 30th at 10:30AM PST. The webinar, entitled “Integrating Video into Your Omni-channel Retail Strategy,” will be presented by Justin Foster, Liveclicker’s VP Market Development, and Ben Kopetti, Liveclicker’s Director of Account Development.… Read On »

Stop by Liveclicker booth #702 at eTail West next week!

Next week, Liveclicker will be attending the premier online and multi-channel retail conference, eTail West 2014.  The San Antonio based event is dedicated to supporting the growth of the retail industry by facilitating high-level networking opportunities and providing leading industry knowledge. … Read On »

VideoEmail Kiosk #601 at MarketingSherpa Email Summit 2014

VideoEmail is hitting the road once again to attend the world’s longest-running research-based email marketing event, MarketingSherpa Email Summit 2014.  The Las Vegas based event takes place this month, February 17th through the 20th, and will consist of a full slate of sessions aimed at overcoming your top email challenges with live optimization, case studies, quick-win clinics, bonus sessions, expert panels and more.  … Read On »

E-commerce Leaders Thrive Using Liveclicker

Today, I wanted to share a brief collection of case studies that describe why some of the e-commerce industry’s top retailers are using Liveclicker.  Companies, such as Kiddicare, Costco, eBags, and Onlineshoes.com, are increasing conversion rates, video plays, and average order size with Liveclicker’s multi-faceted video commerce solution.… Read On »

How to Measure E-commerce Video ROI

Incorporating video as a component of e-commerce strategy is no longer a nice-to-have. It’s a must-have. According to October data from the comScore Video Metrix, the average U.S.… Read On »

Mobile Video: 4 Uses to Drive Retail Sales

Smartphones and tablets have become our favorite shopping companions. According to comScore’s 2012 Mobile Future in Focus report, more than half of the U.S. smartphone population used their phone to perform retail research while inside a store in 2011.… Read On »

Why Social Video Marketing May Eclipse Video SEO

I interviewed Mark Robertson –  video SEO expert, ReelSEO publisher and featured speaker at the 2011 Video Commerce Summit August 1st-2nd in San Francisco, who will be presenting on “Why Video Marketing has Evolved Beyond SEO.” Mark shared with me his belief that “social” has become the huge driving force not just for Video SEO, but for all video online.… Read On »

ROI of Video Commerce Platforms, Part I

This is not another article about the ROI of online video in e-commerce.  Thank Goodness.  There are plenty of articles on that topic already.  The ROI of video in e-commerce has now been proven by so many companies and in so many case studies that I’m starting to find it a bit of a “snoozer” topic.  … Read On »