Case Studies

The state and vision of video commerce

Entering a New Year is always a great time to reflect on the past while looking boldly to the future.  Recently, I’ve been working on a document describing the state of video commerce. … Read On »

Upcoming VCC Webinar: The ROI of Online Video

On Thursday, January 22, 2009, the Video Commerce Consortium will host a webinar, “The ROI of Online Video.” The webinar is perfect for e-commerce professionals, online marketers, product managers, affiliate managers, usability experts, technologists, and video production experts who may be contemplating launching or expanding a video commerce program in 2009. … Read On »

Video commerce industry resources

I thought we’d have the first non-housekeeping related post focus on some of the resources out there for video commerce.  Here’s a short list, please feel free to add others in the Comments section (if you have a blog you think would be valuable for our readers, or links to other articles or studies on video commerce). … Read On »