Case Studies

2011 Video Email Marketing Guide

I confess.  There is no other topic in the online marketing world that both draws and repels me as much as “video email.” Prior to joining the online video universe in 2008 with Liveclicker, I spent seven years in the email marketing industry, espousing best practices while working to advance the channel.  … Read On »

VCC releases new video commerce whitepaper

Today, the VCC released a new whitepaper highlighting the use of eCommerce video.  The whitepaper focuses on explaining the three disruptive forces behind the proliferation of online video and shares techniques e-commerce, branding, and technology professionals can use to exploit the disruptive forces in e-commerce. … Read On »

The state and vision of video commerce

Entering a New Year is always a great time to reflect on the past while looking boldly to the future.  Recently, I’ve been working on a document describing the state of video commerce. … Read On »

Upcoming VCC Webinar: The ROI of Online Video

On Thursday, January 22, 2009, the Video Commerce Consortium will host a webinar, “The ROI of Online Video.” The webinar is perfect for e-commerce professionals, online marketers, product managers, affiliate managers, usability experts, technologists, and video production experts who may be contemplating launching or expanding a video commerce program in 2009. … Read On »

Video commerce industry resources

I thought we’d have the first non-housekeeping related post focus on some of the resources out there for video commerce.  Here’s a short list, please feel free to add others in the Comments section (if you have a blog you think would be valuable for our readers, or links to other articles or studies on video commerce). … Read On »