Online Video

2013 Video Commerce Summit Recap Webinar

This July, a record breaking 300+ attendees turned out for the 2013 Liveclicker Video Commerce Summit.   Speakers, sponsors, and attendees, including many of the e-commerce industry’s front-line experts, came together to share how they’re using video to improve the bottom line.… Read On »

eTail East 2013: A few thoughts

Back to California after a good trip to Philadelphia for eTail East 2013 – two things are sort of stuck in my mind from my conversations with retailers this week.… Read On »

Best practices for interactive video commerce

Is interactive shoppable video becoming more prevalent? (And by interactive video I mean video containing clickable text overlays, interactive hotspots, buy buttons, product ratings and reviews, clickable descriptions of products or navigation to other videos in-video.) It’s looking that way.… Read On »

Next Generation Video Strategy at the 2012 Video Commerce Summit

Lonny Paul I recently spoke with Lonny Paul, VP Marketing & Strategic Initiatives of Systemax Technology Group North America, about his company’s video program. A Fortune 1000 company, Systemax is a leading retailer of personal computers, computer supplies and consumer electronics under such well-known brands as TigerDirect, CompUSA and Circuit City.… Read On »

Ups and Downs of Shooting on Location

A few weeks ago I had the pleasure of spending three days shooting product videos and lifestyle segments outside of the studio. I’m a fan of shooting on location for a variety of reasons.  … Read On »

Zappos.com’s Video Strategy at the 2012 Video Commerce Summit

Laurie Williams, Zappos.com I recently spoke with Laurie Williams, Senior Manager of Photo & Video for Zappos, about her company’s comprehensive video program. As everyone probably knows, Zappos is the world’s largest online shoe retailer with the biggest video program of any e-commerce merchant.… Read On »

Winning customers over with video testimonials

You know a marketing tactic has come of age when it starts being used by political candidates. Last week, we saw the team of Republican presidential nominee Mitt Romney respond to the Democrats’ attack on his Bain record with a testimonial video.… Read On »

Using video to add oomph to frequently asked questions

Most e-commerce sites include a frequently asked questions (FAQs) page or section to help their website visitors make buying decisions. When FAQs are well organized, simple, skimmable and reflect the questions that visitors really do ask frequently, they can be enormously helpful to shoppers.… Read On »

How to create a winning web video series

One way to show personality, and create a closer bond with customers on your corporate website or blog is to create a web video series. By providing your audience with a regular schedule of video content, you can keep them coming back for more and maintain their interest over the long haul.… Read On »