Reviews

You know a marketing tactic has come of age when it starts being used by political candidates. Last week, we saw the team of Republican presidential nominee Mitt Romney respond to the Democrats’ attack on his Bain record with a testimonial video.… Read On »

I suppose that the title is about as obvious as saying water is wet but sometimes pointing out the obvious can get you to think a little differently to make some profitable changes.  … Read On »

  We’ve talked plenty on this site about the importance of creating a smart online video strategy, one that complements and advances your specific brand message and provides a roadmap toward the right style of video for your company.… Read On »

I originally wrote at ReelSEO about Amazon.com’s new program – Amazon Studios – a business partnership with Warner Brothers studios for featuring and paying new filmmaking talent (both filmmakers and scriptwriters) with an eye on making big motion pictures.… Read On »

I interview Crutchfield’s Multimedia Producer Jon Schroeder about how their consumer electronics business’ own video marketing strategy makes the most of their in-house production and experts – utilizing video to build conversations with their customers towards better customer service.… Read On »

I interviewed the video commerce company EXPO about this week’s announcement with digital measurement firm comScore, on the marketing potential of user-generated content. According to the report, results indicate that the highest performing user-generated product reviews contained many of the same sales elements seen in professionally-produced television commercials.… Read On »

One would be hard-pressed to find a singular label that describes EXPO. You could refer to it as a consumer-generated video review site of manufacturers products.… Read On »