User Experience

Best practices for interactive video commerce

Is interactive shoppable video becoming more prevalent? (And by interactive video I mean video containing clickable text overlays, interactive hotspots, buy buttons, product ratings and reviews, clickable descriptions of products or navigation to other videos in-video.) It’s looking that way.… Read On »’s Video Strategy at the 2012 Video Commerce Summit

Laurie Williams, I recently spoke with Laurie Williams, Senior Manager of Photo & Video for Zappos, about her company’s comprehensive video program. As everyone probably knows, Zappos is the world’s largest online shoe retailer with the biggest video program of any e-commerce merchant.… Read On »

8 Best Practices for Boosting Video SEO

Search is evolving at such a rapid clip that it is even difficult for SEO experts to keep up with the pace. According to SEOMoz, Google changes its search algorithm up to 500 – 600 times each year.… Read On »

Using video to add oomph to frequently asked questions

Most e-commerce sites include a frequently asked questions (FAQs) page or section to help their website visitors make buying decisions. When FAQs are well organized, simple, skimmable and reflect the questions that visitors really do ask frequently, they can be enormously helpful to shoppers.… Read On »

7 reasons why video production values matter

toothpaste for With easy-to-use digital video cameras and editing software readily available, why do we still need video production companies? After all, they’re expensive, and if the footage is for the web it doesn’t need to be cinema quality.… Read On »