Video Commerce

2011 Video Email Marketing Guide

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I confess.  There is no other topic in the online marketing world that both draws and repels me as much as “video email.” Prior to joining the online video universe in 2008 with Liveclicker, I spent seven years in the email marketing industry, espousing best practices while working to advance the channel.  … Read On »

3 Steps to Sell Your Boss on the Need for Online Video

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Rich Fahle, Founder, Astral Road Brand Media [This article is the first in a three-part series on creating your online video strategy and creating your own in-house studio.] It is 2011, you are a marketer, and the online video revolution is happening all around you: The golden-voiced Ted Williams has become an international star; two million-plus weepy folks have forwarded-to-a-friend this wonderful father-daughter duo; and brands everywhere are jumping with both feet into online video and discovering a new world of marketing possibilities.… Read On »

Top Ten Video Commerce Predictions for 2011

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It’s that time of year, folks. Time to get the 2011 predictions rolling.  Last year, we resisted the temptation to roll out predictions for 2010, but for nostalgia’s sake you might want to read through our Top 10 List for 2009.… Read On »

The Art and Science of Video Commerce

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Video commerce is a challenge because it’s equal parts art and science. The art vs. science debate is one of the longest running conversations in marketing – and today’s video commerce programs sits smack dab in the middle of it.… Read On »