Video Commerce

New product video ROI calculator

I wanted to share with our readers a phenomenal resource created by VCC member Wes Pomeroy of RIVR Media Interactive – a product video ROI calculator: Product Video ROI Calculator Using this calculator, users plug in variables that impact on-site video merchandising ROI on a product-by-product level, such as conversion rate, pageviews for the product, gross margin for the product, and expected lift (%) for adding video to the product detail page.… Read On »

Using video contests to drive email signups and sales

Last week, Larry Joseloff from sent me an article he found on, “5 People Who Broke the Rules of Social Media and Succeeded.”  The article highlights the work of one video commerce pioneer, Pinny Gniwisch from, for his idea to post a contest video on YouTube as a way to drive email signups and sales. … Read On »

YouTube tops 100MM viewers in January. So what?

This morning I read a MarketingVOX article highlighting how YouTube just surpassed 100MM viewers in January.  That’s great news for video commerce, right?  It’s all fine and good that YouTube has such a vast audience, but the more pertinent question for video commerce professionals is: should you care, and if so, why?… Read On »

Video commerce pioneer shares the story of and video on

Dave Witzig, Sr. Director Online Marketing & Video at ShopNBC, is widely considered one of the pioneers of the modern video commerce industry. Back in 2007, when ShopNBC / ValueVision announced the merging of their TV and Internet platforms through the creation of ShopNBC.TV, Dave actually coined the word “video commerce” to describe their efforts. … Read On »

VCC memories from eTail 2009

I’m in the process now of uploading Dave Witzig’s video commerce presentation to Viddler and will share that as soon as it’s live.  I wanted to share with the VCC and broader video commerce community some of the events from the just concluded eTail 2009 show in Scottsdale, AZ.… Read On »

The intersection of online video and email marketing

Transcript: Hi, and welcome to VCC TV.  I’m Justin Foster, Founder of the Video Commerce Consortium.  Beginning today, we’ll begin producing regular installments of VCC TV as a way to share knowledge with the broader video commerce community. … Read On »