Video Commerce

2013 Video Commerce Summit Recap Webinar

This July, a record breaking 300+ attendees turned out for the 2013 Liveclicker Video Commerce Summit.   Speakers, sponsors, and attendees, including many of the e-commerce industry’s front-line experts, came together to share how they’re using video to improve the bottom line.… Read On »

Liveclicker Launches MobileStudio App to Help E-Commerce Sites Scale Product Video Production

MobileStudio is the only solution to seamlessly marry mobile devices with demanding retailer requirements for quality product videos, speed of editing, and rapid video deployment. Liveclicker, Inc., the leading provider of video commerce solutions for the web’s top brands, today announced the general release and availability of MobileStudio, a solution that enables rapid production, editing, and publishing of e-commerce product videos directly from iOS devices.… Read On »

Liveclicker Teams Up with REELSEO to Host 2013 Video Commerce Summit

Video marketing thought leaders to descend upon San Francisco July 25 & 26 for the industry’s largest event devoted to advancing video in e-commerce and beyond April 10, 2013 Liveclicker, Inc., the leading provider of video commerce solutions for the web’s top brands, today announced it has teamed up with REELSEO to combine the fifth annual Video Commerce Summit ( with an all new Video Marketing Summit.… Read On »

Production Equipment – Go Pro For Free!

Production equipment is a difficult topic to cover given the diverse range of company needs, budgets, shooting locations, product offering, goals and internal expertise.  If you spend some time, you’ll find plenty of sites out there that discuss specific pieces of equipment, what you’ll need to get started, how important certain features are, and what you shouldn’t compromise on when purchasing this equipment.  … Read On »

Three Part Webinar Series on Video Production

Liveclicker will be hosting the first webinar in a three part series on video production next Thursday at 10:30 AM PST. The webinar, entitled “Video Production – Getting Started Producing & Acquiring Video Content“, will be presented by Kenna Hurd, Liveclicker’s account development and production specialist, and Kevin Edwards, founder of Video Aptitude.… Read On »

A new dawn for

Dear VCC readers, For nearly four years, the blog at has been dedicated to bringing you the latest video commerce best practices and industry developments.  … Read On »

Target interactive shopping film

On October 1st 2012 launched a new blend of entertainment and shopping. A 3 part series short film that simultaneously merchandises the complete outfit each actor is wearing.… Read On »

Best practices for interactive video commerce

Is interactive shoppable video becoming more prevalent? (And by interactive video I mean video containing clickable text overlays, interactive hotspots, buy buttons, product ratings and reviews, clickable descriptions of products or navigation to other videos in-video.) It’s looking that way.… Read On »

Next Generation Video Strategy at the 2012 Video Commerce Summit

Lonny Paul I recently spoke with Lonny Paul, VP Marketing & Strategic Initiatives of Systemax Technology Group North America, about his company’s video program. A Fortune 1000 company, Systemax is a leading retailer of personal computers, computer supplies and consumer electronics under such well-known brands as TigerDirect, CompUSA and Circuit City.… Read On »