Video Commerce

Ups and Downs of Shooting on Location

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A few weeks ago I had the pleasure of spending three days shooting product videos and lifestyle segments outside of the studio. I’m a fan of shooting on location for a variety of reasons.  … Read On »

17 days to go until the Video Commerce Summit is here

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We have been insanely busy at Liveclicker prepping for the 2012 Video Commerce Summit. In case you haven’t heard about this event (if you read this blog, then that’s unlikely), the Video Commerce Summit is the industry’s largest event dedicated to advancing video commerce and video marketing.  … Read On »

Zappos.com’s Video Strategy at the 2012 Video Commerce Summit

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Laurie Williams, Zappos.com I recently spoke with Laurie Williams, Senior Manager of Photo & Video for Zappos, about her company’s comprehensive video program. As everyone probably knows, Zappos is the world’s largest online shoe retailer with the biggest video program of any e-commerce merchant.… Read On »

8 Best Practices for Boosting Video SEO

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Search is evolving at such a rapid clip that it is even difficult for SEO experts to keep up with the pace. According to SEOMoz, Google changes its search algorithm up to 500 – 600 times each year.… Read On »

Winning customers over with video testimonials

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You know a marketing tactic has come of age when it starts being used by political candidates. Last week, we saw the team of Republican presidential nominee Mitt Romney respond to the Democrats’ attack on his Bain record with a testimonial video.… Read On »

Using video to add oomph to frequently asked questions

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Most e-commerce sites include a frequently asked questions (FAQs) page or section to help their website visitors make buying decisions. When FAQs are well organized, simple, skimmable and reflect the questions that visitors really do ask frequently, they can be enormously helpful to shoppers.… Read On »

How to create a winning web video series

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One way to show personality, and create a closer bond with customers on your corporate website or blog is to create a web video series. By providing your audience with a regular schedule of video content, you can keep them coming back for more and maintain their interest over the long haul.… Read On »