Video Commerce

A Multi-Channel Video Commerce Perspective from Linda Bustos

Linda Bustos I recently had the opportunity to interview Linda Bustos, Director of Research for enterprise e-commerce solutions provider, Elastic Path.  Linda is the author of the number #1 subscribed e-commerce blog, Get Elastic, and provides conversion optimization consulting to some of the web’s largest technology companies.  … Read On »

Video Money Ball: Getting on Base with your Video Program

This past week I got the chance to check out the baseball flick, Money Ball. Brad Pitt stars as the Oakland A’s General Manager, Billy Beane, whom creates a winning team out of an “island of misfit toys.” The movie begins with the A’s losing their biggest stars, Jason Giambi and Johnny Damon, to free agency.  … Read On »

Shoppable Video and the New Possible: 5 Examples

The use of shoppable videos, the technology that allows viewers to engage directly with contextually relevant product info during video play, is now rapidly expanding, with brands like Target, Roots, Ralph Lauren, EBags and many others rolling out campaigns using the innovative shopping tool.… Read On »

Are You Ready For the Transmedia Revolution?

Part one of two-part series on transmedia and the changing landscape of media, including the changing role of online video. Transmedia has become one of the hottest buzzwords in the entertainment and advertising world, gradually reshaping the way we engage with stories of all kinds.… Read On »