Video Commerce

Mobile Video: 4 Uses to Drive Retail Sales

Smartphones and tablets have become our favorite shopping companions. According to comScore’s 2012 Mobile Future in Focus report, more than half of the U.S. smartphone population used their phone to perform retail research while inside a store in 2011.… Read On »

How to Use Video to Show, Not Tell, Your Brand Story

Product videos are vital to e-commerce sites, but they don’t always lead to increased search traffic or social media engagement. To maximize exposure and buzz, marketers need to explore other types of video formats that are better suited to that task.… Read On »

9 E-commerce Video Pitfalls to Avoid

Video is becoming ever more important to online business. In the few minutes it takes to read this post, at least 200 hours of video will be uploaded to the Internet and 8 million or so videos will be watched.… Read On »

Product Video Production Tips for Retail and E-Commerce

If you are an e-commerce business or retailer, it’s a no-brainer to be doing videos of the products you want consumers to buy.  Many businesses today recognize that product videos are a great way to get online visibility in search engines and social media, as well as engage with consumers on a level that static photos and text can’t.… Read On »