Video Emails

Bringing the Small Screen to Email

As the world’s most popular storytelling medium, video has perennially promised a way to not only create more dynamic email experiences, but also drive up engagement within the channel.… Read On »

How to Measure E-commerce Video ROI

Incorporating video as a component of e-commerce strategy is no longer a nice-to-have. It’s a must-have. According to October data from the comScore Video Metrix, the average U.S.… Read On »

ROI of Video Commerce Platforms, Part 2

In Part 1 of the ROI of Video Commerce Platforms series, I outlined the evolution of online video publishing technology: from CDNs, to OVPs, and finally to VCPs (video commerce platforms).  … Read On »

2011 Video Email Marketing Guide

I confess.  There is no other topic in the online marketing world that both draws and repels me as much as “video email.” Prior to joining the online video universe in 2008 with Liveclicker, I spent seven years in the email marketing industry, espousing best practices while working to advance the channel.  … Read On »

Top Ten Video Commerce Predictions for 2011

It’s that time of year, folks. Time to get the 2011 predictions rolling.  Last year, we resisted the temptation to roll out predictions for 2010, but for nostalgia’s sake you might want to read through our Top 10 List for 2009.… Read On »

Are video .GIFs used in email marketing campaigns really video?

Last week, I co-presented a webinar on the State of Video Email Marketing in 2009 for my non-VCC gig with Liveclicker (see embed below).  Here’s the webinar in its entirety, in case you’d like to pull any charts/stats/graphs/takeaways: We spent a large portion of the time in the webinar discussing video .GIFs.… Read On »

Using video contests to drive email signups and sales

Last week, Larry Joseloff from sent me an article he found on, “5 People Who Broke the Rules of Social Media and Succeeded.”  The article highlights the work of one video commerce pioneer, Pinny Gniwisch from, for his idea to post a contest video on YouTube as a way to drive email signups and sales. … Read On »