3 Steps to Sell Your Boss on the Need for Online Video

Rich Fahle, Founder, Astral Road Brand Media [This article is the first in a three-part series on creating your online video strategy and creating your own in-house studio.] It is 2011, you are a marketer, and the online video revolution is happening all around you: The golden-voiced Ted Williams has become an international star; two million-plus weepy folks have forwarded-to-a-friend this wonderful father-daughter duo; and brands everywhere are jumping with both feet into online video and discovering a new world of marketing possibilities.… Read On »