REI, OnlineShoes.com, drugstore.com present Video Commerce at DMA Event
Last night, I moderated a panel on “Video Commerce in a YouTube World” for the Seattle Direct Marketing Association. The panelists included Jason Lohr-Johnson, Video Art Director at REI, Jimmy Healey, Product Manager at OnlineShoes.com, and Alison Jeske, Director of Product Management at drugstore.com.
I saved a copy of all the presentations to SlideShare and posted complete video footage from the event (broken into four parts for easier consumption) in case you wanted to check them out. You’ll have to excuse the quality of the video, which was shot with an inexpensive consumer camcorder in poor lighting conditions. The sound’s also not the best (silverware clinking while people ate dinner), but it’s tolerable. There are some good takeaways in the slides but the really insightful material is in the actual presentations so I’d definitely encourage watching at least the panelist presentations.
“The Vision of E-Commerce Video”
Jimmy Healey, Product Manager, OnlineShoes.com
“Video Commerce: Selling Online with Video”
Alison Jeske, Director of Product Management, drugstore.com
“Online Video Production”
Jason Lohr-Johnson, Video Art Director, REI