Tag Archives: persuasive video

Cause-Related Video Marketing: What Stonyfield and Honest Tea Can Teach Us

As a tie in with April’s “Earth Month”, the CEOs of two organic produce companies, Stonyfield Farm and Honest Tea teamed up for a “cooperative video contest” with two objectives: Promote the companies’ partnership for Earth Month, and generate more awareness of the benefits of organic food and beverages.… Read On »

Creating E-Commerce Videos That Sell

The Video Commerce Consortium has just released a new whitepaper, “Creating E-Commerce Videos That Sell,” downloadable here. Included in the whitepaper: – Conceptual Framework for Creating Videos that Sell – Understanding Motivation, Simplicity, and Triggers – Producing E-Commerce Videos that Get Results – Conceptual Storyboarding Approaches – Benefits and Drawbacks of Various Video Production Methods in E-Commerce – Product Video ROI Calculator – Selecting the Right Video Production Equipment – Filming and Post-Production for E-Commerce Video – Common Video Production Questions Asked and Answered – Placing Videos on Product Detail Pages for Maximum Results – Product Detail Page Implementation Results – Results (10 examples – some are recycled from earlier papers) Let me know what you think as usual.… Read On »

Online Video for the Non-MTV Generation

Many marketers in the online video world mistakenly assume that video is only effective when selling to Millennials.  Today, I had an opportunity to share how to use video successfully when marketing to boomers and older Americans along with Dan Ackerman Greenberg, Founder of 750 Industries, a San-Francisco based technology company focused on video and social marketing.… Read On »