This is our first blog in a series of posts covering the sessions from our 2013 Video Commerce Summit this past July. Suzie Reider, Director of Media Solutions at Google and YouTube veteran, kicked off the Summit this year as the keynote speaker. … Read On »
As a follow-up to last week’s post on video SEO, this week we take a deep dive into how to optimize your videos for YouTube. It goes without saying that every e-commerce site should be on YouTube.… Read On »
Luxury brands have traditionally relied on imagery in print catalogs and magazines to engage consumers and convey desirability.
But static images and written descriptions can’t compare to a well-executed interactive video experience.… Read On »
With so much video about, what factors contribute to helping one video spread across the web like wildfire while another receives a lacklustre reception?
A few months back, YouTube’s Trends Manager, Kevin Allocca, gave a presentation at TEDYouth on just this topic.… Read On »
If you’re a B2C marketer, have you ever thought about running a video contest?
The prospect of including consumers in the brand communication process seems daunting at first.… Read On »
I interviewed brand marketers David Brier and Marlene Hamerling about their recently released presentation, “Brand Leaders & Sex: The Untold Story,” and about what they perceived as the links between sex and relationships in social video marketing.… Read On »
Today, the VCC released a new whitepaper highlighting the use of eCommerce video. The whitepaper focuses on explaining the three disruptive forces behind the proliferation of online video and shares techniques e-commerce, branding, and technology professionals can use to exploit the disruptive forces in e-commerce. … Read On »