Tag Archives: youtube

Building a Top-Notch YouTube Presence

YouTube is the world’s second largest search engine.  Knowing how to effectively utilize it can make or break your video program.  At this year’s 2013 Video Commerce Summit, e-commerce industry experts, Leslie Drake, Cisco Social Media Manager, Anthony Bucci, Rezilla Founder, and Abe Niederhauser, Orabrush Founder, shared their recommendations on how to build a top-notch YouTube presence. … Read On »

9 YouTube video SEO Tips and tricks for better ranking

As a follow-up to last week’s post on video SEO, this week we take a deep dive into how to optimize your videos for YouTube. It goes without saying that every e-commerce site should be on YouTube.… Read On »

YouTube tops 100MM viewers in January. So what?

This morning I read a MarketingVOX article highlighting how YouTube just surpassed 100MM viewers in January.  That’s great news for video commerce, right?  It’s all fine and good that YouTube has such a vast audience, but the more pertinent question for video commerce professionals is: should you care, and if so, why?… Read On »

Strategies to lower the cost of producing video for e-commerce: new ideas, tips & tricks for sourcing video commerce content

Hi everyone, Just finished recording episode 2 of VCC TV last night.  I developed this in response to the VCC members only forum poll we ran in January where VCC members indicated unproven ROI, high cost of production, and lack of perceived value were among the top challenges facing video commerce in e-commerce organizations. … Read On »