“How-to” videos are a staple of any successful e-commerce video program. They give brands an opportunity to assert their knowledge and communicate their expertise to consumers and internal employees. … Read On »
Making the most of any marketing video you create is important. After all, you put significant time, energy and money into developing your video assets.
Although your finished videos might be doing a good job for you in terms of driving traffic and boosting conversions on their own, shouldn’t you be getting a bit more mileage out of those costly assets?… Read On »
In a double-interview special: I talked with Zappos’ Senior Manager of Photo & Video, Laurie Me’chelle Gates (previously Laurie Me’chelle Williams), who shared some of the tangible, real-world business benefits from her company’s social video strategy. … Read On »
How-To product videos are one of the most under-utilized features that every e-commerce site should have. Many brands and retailers should be doing a lot more of them for real financial gain as well as social value with their customers.… Read On »
There are so many amazing things that you can do with online video once you have the video assets. We read about trends, new ideas and examples everyday here on the Video Commerce Consortium and at ReelSEO, and everyday I get excited about what business are doing with their video strategies. … Read On »
Previously, I talked with user experience web expert Paul Bryan on the importance for retail and eCommerce professionals on implementing user experience, aka “UX” best practices in their online video program.… Read On »