VCC on Practical eCommerce Podcast (and other great video commerce nuggets)
Last week, I met with Kerry Murdock (Founder, Publisher, Editor of Practical eCommerce) to discuss video commerce best practices. If you’re interested in listening to the podcast, you can find it here. It’s about 15 minutes long, so you might just want to put it on in the background while doing other work!
I also wanted to point out a couple of other recent articles on online video for e-commerce. One was written by Jennifer Meacham of Practical eCommerce on Nov 19, “Video Boosts Online Sales, Merchants Confirm.” The article points out yet more examples of e-commerce merchants profiting from the use of online video as well as some cost-saving tips and tricks.
Cindy Perman, a writer with CNBC.com also pubslished a great article last week on how retailers are increasingly turning to video to sell their products on the web. Her article, titled “Web Sales Tactics: Virtual Salespeople and Zombie Videos,” showcases why more and more retailers are making the jump into video commerce. My favorite stat from the article?
“In September , 32.6 million unique users watched video on a retail Web site, up 20 percent from a year earlier, according to comScore.” Wow.
GetElastic also published an article today on combining online video with affiliate marketing. In upcoming posts, we’ll dive into the subject of affiliate video marketing and its place in the broader video commerce picture. Until then…
Happy Selling! (and Happy Thanksgiving!