VCC Radio Interview: McKay Thomas from BilliardEx.com

Last Friday, I had the chance to sit down and interview McKay Thomas, Marketing Manager at BilliardEx.com. McKay led the charge to add video on BilliardEx.com’s site and oversees website strategy and execution.  In our interview, he shared some of his secrets with the rest of us.  Listen in as we discuss:

– Video as a customer experience enhancing tool

– Understanding the motivation behind adding video

– Produced product testimonials from real customers

– Metrics revealing video’s effectiveness

– Tips every online retailer should consider when expanding the use of video on-site

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