VCC Radio Interview: Rob Hughes from Brewster Inc.
Although VacationsCanada.tv isn’t a typical ‘durable goods’ retail site because it exists in the travel vertical, the model Rob and the team at Brewster Inc. have developed around video commerce is not only innovative; it could apply to a wide spectrum of e-commerce business models. For example, they’ve figured out the following:
– How to maintain a single brand voice across their suppliers and product videos
– How to help fund their video production efforts by working with partners
– How to incorporate SEO techniques into their video presence to drive awareness
– How to incorporate interactivity into the video viewing experience
They’re also a very metrics-driven organization and have demonstrated that ‘video works.’ I found Rob’s opinions and analysis of what makes video commerce tick quite insightful. Enjoy, and as always –