VCC TV: Taking a second look at auto-video
It’s been a while since the last VCC TV episode and with the holidays fast approaching it is once again time to kick into high gear. This go around, we are re-examining an emerging trend in video commerce we’ve touched on before: auto-video. Auto-video, which I’ve also referred to as “artificial video,” is the practice of taking product metadata displayed on your site (e.g. price, description, ratings & reviews, related products, etc) and featuring this information in a visually appealing slideshow, often with background music and a human or computer-generated voiceover. We’ve also included a couple of examples of auto-video produced by auto-video vendor SundaySky to illustrate the technology.
Example auto-video in use by Overstock.com
Example auto-video in use by AdventureLand.com