Video: StreamingMedia East Panel on Video Commerce

About a month ago I moderated a panel on video commerce in New York alongside panelists Scott Anderson of Vitamin Shoppe, Robert Schwartz of Ogilvy, and Jason Arend of PFI Western.  Scott shared his vision for video commerce at Vitamin Shoppe, which is just now launching an online video effort.  Robert shared examples for both Sears and IBM.  Finally, Jason closed the panel by highlighting the results of PFI Western’s multi-channel video commerce strategy.  Questions ensued – please enjoy:

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